Duration: Approximately 10 minutes | Published: October 06, 2026
Discover how to easily display your latest Instagram posts on your GoHighLevel funnels and websites using the new native, drag-and-drop feed element—without needing any third-party plugins or coding skills.
Key Takeaways / Points:
GoHighLevel now features a built-in, drag-and-drop social widget that lets you effortlessly embed your live Instagram feed directly onto your web pages.
You can completely customize the visual display by choosing between grid or slider layouts, adjusting brand colors, and modifying the post click actions.
Linking your Instagram profile directly through the platform's Marketing or Integrations settings eliminates the need for expensive third-party plugins or custom code.
FAQ's:
No. GoHighLevel recently rolled out a native social widget, so you no longer need to rely on third-party apps, external widgets, or custom HTML/CSS to display your live feed.
Before adding the element to your page, you must connect your Instagram account by navigating to the "Marketing" tab, selecting "Social Planner," and adding your profile under the settings gear (or via your main integration settings).
Yes. The builder settings give you granular control over the design, allowing you to choose a sliding carousel for mobile users while displaying a static grid layout for desktop visitors.
You have full control over the user experience—you can set the click action to either open the specific post in a native pop-up window or redirect the visitor straight to your Instagram profile.
Transcript Available: Yes
[0:00] HighLevel just added a way to put an Instagram feed right on your websites. No code needed. I'll show you how to set it up, plus stick around to the end, and I'll show you what happened when I asked AI Studio to do it for me instead. Hey you guys and gals, Tony here from AlphaBlossom. I've been using HighLevel for over six years, plus I've been a certified admin for over two years. Let's jump in. So we're inside of our account here. Now, before you do anything, we're gonna need to make sure you have Instagram connected. So let's jump into a couple places we can do it. Let's go into our marketing and we're gonna take a look at the social planner.
[0:39] And if we head over into settings, we can connect our social here. But you can also just click on Instagram here, and you can see I've already got Instagram set up. If you don't have it set up and you need to set it up, you can come in here to Connect Social and add Instagram. So we're gonna do connect Instagram here and Instagram with Facebook, or you can also do a direct Instagram integration. But I just wanted to give you a quick overview to let you know you do have to have it connected, and this is where you can do that. And then I'm gonna show you one other place you can go, which is settings and integrations, and you can see we've got Instagram on this screen as well.
[1:18] So you can come in here and manage it. If you don't have it already, then you can connect it here as well. Now that we have that, we're gonna jump into the funnel builder and show you how to set up the Instagram widget. So let's go into sites, and I'm gonna go into my demo sites. Gonna go into this demo site here, fashion product launch, and just go straight into the builder. So if you're familiar with HighLevel, you know there's several different ways to add it. We're gonna just add it right above our footer here. So we're gonna go to plus. You can see we've got our elements here, and you can see the Instagram is down here towards the bottom.
[1:55] We can add that directly. But we can also come here to social widgets, and if we click on the Instagram feed here, you see we've got a few different templates that we can use pre-built and pre-styled. So let's just drag this one out here and we're gonna just put it right above our footer. So you can see that's already styled. We've got our background colors and things like that already there. So that's an easy way to do it. Or let's just undo that and then we'll just show you really quickly. You can also come in here and let's say we want to add one column, and then inside of and So then I can just add the Instagram feed here directly, it just gives you the default styling, and then you just come in and style that the way you want to.
[2:35] That's the other way to do it. So it's really just your preference. And an important note this works with funnels, websites, the store, as well as the new webinars. I've got some additional information, as I mentioned at the end of the video, about AI Studio, so make sure you stay tuned to watch that. Now let's continue with how to set this up to make it look good and to get the features you want to show on your site. So, first of all, if we click on the widget, it opens our right panel. We can name this. So I'm just gonna call it SuperGenki, and I'm gonna come down here to select my Instagram account, and I'm gonna select SuperGenki official.
[3:12] So I just like to name things so that it's easier to find when you're viewing in the side panel and things like that. So now we've got it named. And next up is the layout. You can see also we can adjust this for different device sizes. So we can do desktop, tablet, or mobile, and tablet was just added recently, so that's a super cool feature. I've been waiting years for that to come along, honestly. A little geeky, but I love it. Gives you just more fine-tuning in terms of how it's gonna look on different devices. So, yeah, you can do it as a grid, or you can do it as a slider. So if you just want to have one row with like a carousel, you can do it that way, or if you have a grid, then you can set your grid settings in terms of spacing and things like that.
[3:49] So let's just start with the slider. We'll come down next to the header. This is where you can say if you want to show the header or not, and you can see we've also got some styles here, so you can adjust colors. Let's say the background color, you want it to be green. So you can come in and adjust all the colors and all the different settings, and you just take a look in the styles and you can see what those different adjustments are, then also adjust some information on the post Do you want it to show as a card or as just a classic? You want the aspect ratio to be one by one as a square, or do you want it to be a little bit taller?
[4:25] I'm just gonna leave it as a square. Do you want the images to open in a pop-up when somebody clicks on it? Do you want it to open on Instagram or none? So if you say open on Instagram, then it's going to take these folks directly to Instagram. Whereas if you open in a pop-up, it's just gonna open a pop-up directly on the page, and then you can see people can still follow you and things from here. So I'm just going to open it in a pop-up. And then what do you want to show? Do you want to show the likes on here? Let's open that pop-up again. Maybe if you don't have a lot of likes, you don't want to show your likes on here.
[4:56] If you don't have a lot of comments, so maybe if it's a newer feed, maybe you don't want that to show because those numbers are pretty low. And so you can see here when I hover over it shows that. But let's say when I remove this and I hover over it, you don't see that information now. So make sure you know where you're adjusting these. But this is the post element, so this is going to show on the individual post. You can also do the pop-up settings. So for the pop-up, you can say if you want the user to show or not. Do you want to show your follow button? You want to have the Instagram link?
[5:28] Do you want to show the like count? Again, if you don't have a lot of likes, you probably don't want to show that. you want to show the caption, comments, and the date. So you really have a lot of flexibility here. They've done a good job in how they've designed this. And let's go back out to general again. So, again, we've got the header settings, so you can show what's going to show in this main header here. You want the profile picture to show? Do you want to show your post counts? Again, it really just depends on how active and set up your Instagram is. But just play around with these and see what makes sense for you really the goal is to drive more people to your Instagram, but also to let people kind of see a little bit more of your personality, your branding and things like that.
[6:07] And we'll go back out here. You got slider settings. So you want to show arrows to control the slider. You want people to be able to drag it. What's the animation speed? And do you want to do autoplay on or off? So if you don't want it to autoplay, you can turn it off. But if you want these to scroll automatically every few seconds, you can adjust that time in terms of how quickly it scrolls there as well. Now if you go to grid, you've got some additional settings here. You want it to be auto or manual. So if you do manual, you can control how many rows will show. So now you can see I've got those.
[6:41] If you want it to be auto, it's gonna just automatically set that up for You can also adjust the gap. So maybe you want a little bit more space between here. You can do that. I'm gonna put that to seven, it was eight by default. Click back out, and then the same with the header, the feed title. You can adjust that as well. So here is my feed title. So you got the option to add a little headline there. Again, more styles and more posts. We've already covered that. Quick note. If you're new to HighLevel, I've got a 30 day free trial plus a free boot camp. Links are below. So I'm going to go back here to slider, and now you'll see if I save this and then I view it on the front end, it's gonna show different posts than what you're seeing in the builder.
[7:25] So when you view it on the front end, it actually shows your live feed inside the builder, it just shows a demo feed here. So now you can see I've got some posts showing, and then if I click on a post, it's gonna bring a pop-up here, and then if I click on the Instagram here, it's gonna open Instagram in a new tab, which is nice because it's not taking people exactly away from your website, but rather in a new tab. So it's very cool the way they've got it set up. As you can see here, these are totally different. So these are not my actual Instagram feed This is just a test feed in the editor.
[7:56] So if you want to see your real feed, you gotta go see it on the front end on the live site. And I've mentioned a couple times that I tested this out in AI Studio. I was wondering if we could do this inside of AI Studio using the widget. So what do you think? Let's head over there and I'll show you what I discovered. So I'm gonna go back out here. I'm gonna go into AI Studio, and I've got a site that I was trying this on here. So let's go to SuperGenki site. And if I scroll down, you can see I've got my Instagram feed here. But if you take a quick look, you'll notice it looks much different than what you saw on the funnel builder.
[8:29] That's because AI Studio cannot use that widget, and it actually cannot embed real Instagram posts live pulling it from your Instagram feed without creating special apps and going through a whole nother process. But you know the beauty for a lot of people with AI Studio is you can just come in here and through chat, you can do things that is very difficult for most people that don't have a developing background, things like that. So here I asked it to do it for me, and so it did add the widgets for me. but then I asked if it was possible to pull in real data, and it said yes, using the graph API, that's one way to do it.
[9:07] But you've got to go through some hoops and do some different things. You've got to set up an app in Facebook in order to use the graph API to pull in that real data, and so it kind of explains the limitations here. But in a nutshell, it will not be able to connect directly to your Instagram feed without using some other apps and things like that. So it's going to take more work to get it to work if you want to pull in real-time data if you know which posts you want and you want to click it can absolutely build those for you but if you want it to be dynamic and pulling real information from your Instagram feed it's not going to happen easily inside of AI Studio so I would go back to the regular funnel builder and you can use AI to build your sites in there as well and hopefully that will work for you and allow you to use the true Instagram widget.
[9:56] We'll probably see it coming here you know HighLevel is always adding features based on demand. So hopefully we'll see it here but for the time being it's not going to be a really easy thing for you to embed your actual Instagram widget on your page Elfsight has a free plan, but it's limited to about 200 views a month, and it shows their branding. So most real sites will need a paid plan. At the time of this recording, that runs about five dollars a month. That's it. If you've got an active Instagram, this is an easy way to get more followers. Are you gonna be adding this to your own site or to your clients' sites?
[10:31] Let me know in the comments. If this helped, give it a like and a subscribe, and I'll see you in the next one.