How to Post to Google Business Profile From Your CRM (Schedule Posts in Advance)

Posting updates to your Google Business Profile shouldn't require logging into multiple platforms every week.

If you're a local service business owner juggling client appointments, staff schedules, and day-to-day operations, the last thing you need is another platform demanding your attention.

In this tutorial, you'll learn how to connect your Google Business Profile directly to your CRM, schedule posts in advance, and batch-create a month's worth of content in a single sitting.

This approach keeps your profile active (a key local SEO signal) while giving you back hours of time each week.

Watch "Boost Your Local SEO: Post to Google Business Profile The Easy Way" on YouTube

Why Google Business Profile Posts Matter for Local Businesses

Before diving into the how-to, let's talk about why this matters for your business.

Regular posting to your Google Business Profile sends activity signals to Google's local algorithm. An active profile has a better chance of ranking in the local pack compared to a dormant listing. Beyond rankings, posts give you a direct line to customers who are already searching for your services. This is a core part of how we help local businesses get found.

Here's what GBP posts can do for your local business:

Improve local search visibility

Fresh content signals that your business is active. Google rewards profiles that demonstrate consistent engagement with better positioning in local search results. Combined with proper Google indexing practices, regular GBP posts help you get found faster.

Drive website traffic with tracking

Every post can include a link with UTM parameters, letting you track exactly which posts drive visitors and conversions.

Promote offers without ad spend

Announce sales, seasonal promotions, or new services directly in your business listing. It's free exposure to people actively searching for what you offer.

Showcase your expertise

Link to blog posts, guides, or educational content that positions you as the go-to expert in your service area.

Connecting Your Google Business Profile to the CRM

The setup process takes about five minutes. Once connected, you'll never have to log into Google Business Profile separately to post updates.

Step 1: Access the GBP Optimization Settings

Navigate to Reputation in your CRM, then select GBP Optimization. You'll see a new tab for Schedule Posts on the left side of the screen.

Step 2: Connect Your Google Account

Click the Schedule a Post button. If this is your first time, the system will take you to the Social Planner settings. From there, click on GBP and select the Google account you want to connect.

Step 3: Grant Permissions

When prompted, select which Google Business Profile you want to link and authorize the Lead Connector app. This creates a secure connection between the APIs.

Step 4: Confirm the Connection

Once connected, you'll see your profile listed in the settings. Close the window and return to Reputation, then GBP Optimization, then Schedule Posts.

That's it. You only need to do this once.

Scheduling Your First Google Business Profile Post

Now that you're connected, let's walk through creating and scheduling a post.

Navigate to the Social Planner

From Reputation and GBP Optimization, click Schedule Posts, then Schedule a Post. This takes you directly to the Social Planner.

Create a New Post

Click New Post and select your connected Google Business Profile account. If you have other platforms connected (Facebook, Instagram, LinkedIn), you can post to those simultaneously or customize content for each.

Write Your Post Content

Add your post text. Keep it concise and action-oriented. Google Business Profile posts work well when they:

• Announce something timely (new blog post, seasonal offer, event)

• Include a clear call-to-action

• Provide value to the reader

Note: Google keeps GBP posts fairly basic in terms of formatting. Standard text displays well, but heavy formatting may not carry over.

Add Your Image

Upload an image from your media storage. Pro tip: Create a dedicated folder for GBP posting images to keep everything organized. The CRM includes unlimited media hosting, so you can store as many images, videos, and files as you need.

For image specifications, use 1080 × 1080 pixels for square images. Keep videos under 30 seconds or 100 MB for optimal performance.

Set Your Call-to-Action

Select a primary call-to-action button. Options include Learn More, Book Now, Call Now, Get Offer, and others. Choose the one that best matches your post goal.

Add Your Link with UTM Tracking

Here's where it gets powerful. Instead of adding a plain URL, include UTM parameters at the end of your link. These tracking parameters let you:

• See which contacts came from specific GBP posts

• Track traffic in Google Analytics

• Measure which topics drive the most engagement

Your URL might look something like this: https://yoursite.com/blog-post?utm_source=google&utm_medium=gbp&utm_campaign=your-post-topic

This data becomes invaluable when you're running multiple marketing channels and need to understand what's actually driving appointments.

Schedule or Post

You have several options:

• Post Now: Publishes immediately

• Schedule: Choose a specific date and time

• Send for Approval: Useful if you have a team reviewing content

• Schedule Recurring: Repost automatically on a set schedule

Click your preferred option and you're done.

Batching a Month of GBP Posts in One Sitting

The real time savings come from batching your content creation. Instead of logging in weekly to create posts, you can sit down once a month and schedule everything in advance.

Here's a practical workflow:

Block 1-2 hours on your calendar

Choose a time when you won't be interrupted.

Prepare your content in advance

Use a simple document or AI tool to draft 4-8 post ideas with accompanying text. Think about:

• Blog posts you've published or will publish

• Seasonal promotions

• Service highlights

• Customer success stories (without revealing private information)

• Industry tips or educational content

Gather your images

Pull together the visuals you'll need. Upload them to a dedicated GBP folder in your media storage.

Create and schedule all posts

Work through each post one at a time, scheduling them throughout the month.

Set a reminder to review

Before each scheduled post goes live, you can review and adjust if circumstances change.

This approach lets you maintain an active Google Business Profile presence without it becoming a recurring weekly task. One focused work session handles an entire month of visibility.

Verifying Your Posts Are Live

After scheduling or posting, you can verify everything worked correctly.

Check within the CRM

The Social Planner shows your scheduled posts and their status. You'll see "In Progress" while posts are being published.

Verify on Google

Go to your Google Business Profile directly and check the Posts section. Your new content should appear within a few minutes.

Review the link

Click through to confirm your URL and UTM parameters are working correctly. You should see your full tracking parameters in the browser address bar.

Advanced Tips for GBP Posting

Once you've got the basics down, these strategies will help you get more value from your GBP posting efforts.

Post at least weekly

Consistency matters more than volume. One post per week keeps your profile active without overwhelming your audience.

Time posts around your business rhythm

If you have seasonal promotions or events, schedule posts to appear when customers are most likely to be searching.

Use the recurring post feature strategically

Some content (like holiday hours or ongoing promotions) works well as recurring posts.

Track results and adjust

Review your UTM data and GBP Insights to see which posts drive the most engagement. Do more of what works.

Create templates

Once you find a post format that performs well, save it as a template you can adapt for future posts.

One Platform, Less Switching

The goal here isn't just to post to Google Business Profile. It's to reduce the number of platforms you need to manage.

When you're already in your CRM handling leads, automations, and client communications, having your social and GBP posting in the same place eliminates context switching. You can respond to a lead, check your automation workflows, and schedule next week's GBP post without ever opening another browser tab.

For busy local service business owners, that efficiency adds up. Every minute you're not logging into different platforms is a minute you can spend serving clients or building your business.

Next Steps

Ready to streamline your Google Business Profile management? Here's what to do:

1. Connect your GBP to your CRM using the steps above

2. Schedule your first post with proper UTM tracking

3. Block time this week to batch your next month of posts

For more tutorials on getting the most from your CRM and local marketing systems, subscribe to our channel where we post regular walkthroughs and strategies.

If you want to see how a complete local growth system can work for your business, learn more about our approach here.

For more CRM tutorials and local business growth strategies, visit our blog or explore our Google Business Profile optimization tips.

Video Transcript

[0:00] Hey there. Do you want to know how to post updates to your Google business profile without leaving your CRM? In this video, I'm going to show you exactly how to do that. I'm going to show you how to connect your Google business profile to our Alpha Blossom CRM, which is also, if you're a GoHighLevel user, the exact same process. I'm also going to show you how you can schedule posts directly from your CRM. So, you no longer have to go log into Google or log into other platforms as well. And I'm going to show you how you can create several posts and schedule them in advance. so you can sit down, maybe spend an hour or two, bang out a month's worth of content, have those pre-scheduled to go out on autopilot. So, let's jump into it. But before we do, if you're not already subscribed to our channel, make sure to click that subscribe button down below, like this video, and comment, and we will be sure to reply to all comments. So, I will see you on the other side.

[0:50] In this video, I'm going to show you how to use our Alphab Blossom CRM to post directly to Google Business Profile. And so, as we come to Google Business Profile, we can come in here to posts and we can schedule our posts. And now, when we add posts, you can see that they do have a scheduling option. So, you can do this one at a time inside of Google Business Profile directly. But our goal these days is to try to do as much inside of our CRM to keep us from having to bounce around and log into different places. And so we're going to show you how we can do that directly from inside of our account here. We're going to go into reputation and GBP optimization. So that's our Google business profile optimization. You can see now on the left we have a new tab here for schedule posts. And initially we're going to need to set this up. So, if I click the schedule a post button, it's going to take me into the social planner settings. And you can also go into marketing and social planner. And then here, you can see I don't have anything set up yet. So, I'm going to go to GBP here and click the account I want to connect. And then it's going to ask me to select which account and give permissions to our lead connector app. That's our connector between the different APIs. And I've got a couple different accounts here. So, I'm going to add FH Beauty Inc., which is the account we're working on. And you can see now it's connected. So we can just close out of there. And now you can see I've got it connected here. So let's go back to reputation and let's try this again. You'll only have to do that once once it's connected. So now we go to schedule posts and schedule a post. And then it's going to take us back into the social planner directly where we can schedule this. And now it says no post. We can go new post. Select our account.

[2:30] And then from here we can write our post content. We can have our call to action which is going to be this is actually just primary call to action and then we're going to do learn more for that and our link. So I've got my prompting and my systems in place already with I'm using Claude AI here and so we've got our title. So I'm going to just copy from that and I'm going to come here and I'm going to say so you can see we've got our FH beauty inc. If you had other accounts, you could schedule to post to Facebook, Instagram, um, all through the one planner and you could actually customize it for each one. The advantage of doing this is, let's say I have 10 posts that I want to post. Maybe I could sit down maybe 30 minutes or an hour, come up with 10 post. Then I could just come here in one sitting, schedule the posts, and they'll automatically be posted out when I want them to be posted. So, it's also, you know, on top of having it inside of the one platform, we can now have our post schedule out. So we can really focus on doing some dedicated work to creating maybe a month's worth of posts and then just schedule them out at once. And you're talking about maybe an hour or two hours of work depending on how your workflow. So I'm going to say new, let me actually paste this here. And I'm going to say new blog post alert. How to find the best micro blading in Los Angeles. And then we're going to come back up here and I'm going to copy the content.

[3:43] Paste that content here. So let's just make sure everything looks good. So I know we can't really bold this here. So, I'm going to bold this, but it's not going to show inside of the post. Google just keeps it pretty basic. So, I'm going to change this and say click learn more to read the full guide on our website. And that's it. And then we can upload our image here. So, I'm going to upload from our media storage. And then I'm going to go social images here. So, I'm just starting this, but it would definitely be worth creating your own folder here. So, let's say GBP posting. I'm going to create a folder for that. And you could organize this however you want. You could organize it by month or any way you see fit. I'm just going to leave it here for now. And then I'm going to just drag in this image. It'll take a second to upload. And if you don't know, we have unlimited media hosting inside of our CRM. So you can have unlimited images, videos, PDFs, things like that. And there you go. Now you can take a look at it. One final thing we're going to do is I'm going to grab my URL. And you can see here the URL. I have my basic blog post. But then I have this question mark and these parameters. These are Google UTM tracking parameters and these are attached to the end of the URL. And it basically allows me to track any contact that's come from this link that becomes a contact. I'll be able to go to the contact and see they came from Google, they came from my GBP, they came from the best microblading LA post. It will also pull this data into Google Analytics. So I'll be able to track into analytics. And if you're using this on all your links, you can actually get your data and see where people are coming from. Especially valuable if you're doing paid traffic. You know, if you're running Facebook ads and you don't have any tracking, you may not know who's actually converting, like which ads people are coming from that are giving you the best conversions. So, it's really helpful to be able to use that. And that's it. So, you can see here we've got some advanced options. I'm not sure we don't have categories. So, this is kind of for internal stuff. And then we're not using tags. So, GBP doesn't use any of that. So, I'm just going to post. And I can post now. I can schedule the post. I can send it out for approval or I can schedule a recurring post. So if you want to have this reposted in the future, it's very efficient. So we're just going to post it now. It says post created successfully. So let's come here. And now we can see our post here in progress. So if I go back into Google and look at my post, you can see my last post was 2 days ago. But we should be able to refresh this fairly soon and see our new post here. Just going to pause the video for a minute while this is being updated and then we'll be right back.

[6:13] It says publish now. So, let's come in again actually and refresh the page. Let's see if it's showing up yet. There you go. You can see it is posted. And if we click on that, we've got the full post. It actually does keep the bolding there, which is amazing because typically I'm not able to bold when I do it inside of the profile itself. You can use emojis and things like that if you'd like to as well. But there you go. We've got the post. We've got the link which takes us to our blog post. And you can see all of our parameters are carried over. So that is perfect. So again, it's just really something if you want to be able to come in here especially and doing pre-scheduled posts. So you can really just sit down and focus on that. But also, you're probably in here a lot working on your CRM, contacts, automations, things like that, replying to leads. And so having your social planner content, being able to post it from within the one platform, it's just a nice convenience and allows you just to do things from one place. So now you know how to post directly to your Google business profile, schedule your posts well in advance, so you can work a lot more efficiently and you don't have to worry about missing posts and things like that. If this video was helpful, make sure to subscribe to the channel for more walkthroughs like this. We post regularly on our channel. And if you want to see what else our Alpha Blossom CRM can do for your business, or if you want to see how we can help your business directly, make sure to check the link in the description. That's it. I'll see you in the next one, and thank you for watching.